Online marketing, also called digital marketing, encompasses a wide range of marketing strategies implemented through various digital platforms and channels, including the Internet, social media, email and online advertising. The main objective of online marketing is to promote brands and connect with potential customers. One of the main benefits of digital marketing is its ability to reach a large audience across different geographies. Additionally, it offers higher profitability compared to traditional marketing methods and enables personalized marketing experiences based on digital data. For businesses, especially small businesses, digital marketing plays a crucial role in effective communication, gathering customer insights, and improving online visibility. Additionally, this presents opportunities for business growth and customer loyalty. To deepen your understanding of digital marketing, taking online training and specialized courses is highly recommended.